🔗 Share this article

TikTok is introducing a new feature that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service revealed that it currently hosts in excess of 1 bn AI videos.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a widespread rollout. This development aligns with a rise in AI content, driven by new AI video creators.

AI Proliferation Online

Recent reports that nearly 10% of the fastest-growing channels on a popular video site only show clips produced artificially. A large amount of this output is deemed mass-produced AI material, a label for inferior, bulk-generated content that is often absurd or dreamlike.

Our research shows that numerous viewers enjoy content produced via AI tools, including computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, based on their own likes,” commented a spokesperson.

AI on the Platform

The platform announced that there are presently over a billion videos on its network tagged as AI-generated. Overall, over 100 mn videos are uploaded to the app daily, making AI-generated material a limited part of its total content library.

User Control Features

Users will be capable of decrease or raise the volume of AI-generated videos they view by accessing the content preference option in the app and selecting “AI-generated content”. Additional categories that can already be modified under the filter cover news, clothing, aesthetics, and dance.

Content Labeling and Policies

The platform’s guidelines mandate content makers to identify “realistic” artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.

Furthermore, the service will now apply an “AI-made” watermark to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This measure is aimed to stop users from seeking to bypass the disclosure requirement.

AI Literacy Programs

The company is also establishing a two million dollar educational fund for professionals and groups to produce learning resources about ethical AI use. This program will assist non-profit groups specializing in teaching programming and robotics.

Moderation Strategy

The video-sharing app has supported its content review process, amid discussion over intentions to lay off numerous safety staff in Britain. It is expected to reduce a significant number of roles in its content moderation department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.

A senior executive explained that human moderation would remain essential, but artificial intelligence can shield workers by removing the most distressing content prior to it gets reviewed by people. TikTok announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to intervention by its AI tools.

We believe it is crucial to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”